IQOS was announced by Phili Morris International first time under the Marlboro and Parliament brands in 2004. This product was specially made to decrease the risk of tobacco that people are smoking through cigarettes.
The first version of IQOS was sold like hot cakes in the market of the U.S and earned about $700 million. It was a little expensive; therefore, Phili Morris launched another version called IQOS 3 Duo, which was less expensive. It was launched in October 2018 in Tokyo, the city of Japan.
Food and Drug Administration of the U.S was not ready to allow IQOS to market in the country. They said that it is not free from cancer chemicals; therefore, it is said to be a risk-free way of smoking. Later on, they announced in 2019 that IQOS is allowed to be sold in the market because it is low-risk than a tobacco cigarette.
Purpose of IQOS
In cigarettes, tobacco is heated at high temperatures at 800C, which burns more smoke and causes several diseases. Cigarette smoking leads to the infection of the lungs and also stops breathing. Long time smoking results in death. These all are causes of cigarettes. If less amount of tobacco is smoked, than these risks may decrease.
For this purpose, Phili Morris invented IQOS. IQOS is a device that is used for smoking, having the same taste as cigarettes have. There are IQOS sticks, which are called ‘Heatsticks’ used in the IQOS devices. These heat sticks are filled with more amount of tar and nicotine but have less amount of tobacco. Therefore it is a lower risk than cigarettes.
Why Heat Not Burn – Advantages of IQOS
The primary purpose of IQOS is to avoid the burning of tobacco. In cigarettes, tobacco is burnt; that’s why they are harmful. But in IQOS, a smoker can enjoy the real taste of tobacco or cigarette without burning. There are some advantages of iqos heets due to is quality of heat-not-burn, which are listed below.
In IQOS, less heat is burnt, which decreases the number of harmful chemicals in IQOS vape.
These chemicals are 95% more in cigarettes than in IQOS.
IQOS does not produce a source like a cigarette. Only vapors are produced, which dissipates in no time.
Tobacco is not burnt in IQOS; therefore, ashes are not consumed in IQOS.
The main advantage of IQOS is that it does not produce a smell like a cigarette. The smell of cigarettes is irritating. Therefore, IQOS is a smell-free way of smoking. You can enjoy smoking with IQOS sitting in your friends and family with irritating them.